Client Overview

Our esteemed client, BBG, is a distinguished interactive agency based in Chicago with a rich history spanning over a decade. Specializing in a comprehensive array of services including design, development, strategy, and hosting, BBG caters to a diverse clientele comprising small to medium-sized enterprises, non-profit organizations, and e-commerce platforms.

Our tailored approach form a comprehensive framework, guiding the GEOR by Geomotiv and BBG partnership through a journey of transformation, innovation, and continuous enhancement, all underpinned by the strategic EOR model.

Sergio Artimenia
Chief Revenue Officer

Technological Framework

In this collaboration, a robust suite of technologies was employed to meet the project’s objectives, including PHP, Ruby on Rails, HTML, CSS, JavaScript, React, Vue.js, and Liquid.

Project Objectives

BBG sought a technology ally adept in aligning with their business objectives and augmenting their workforce to manage ongoing projects. The ideal partnership would entail a cadre of seasoned web engineers proficient in WordPress, WooCommerce, and Shopify plugin integration and development, underscored by exemplary communication prowess.

The overarching goal was to empower brands to thrive in the marketplace, addressing their technical requisites and accelerating the time-to-market for their digital offerings. Our collaboration was envisioned to elevate these brands, ensuring they not only compete but excel in their respective markets.


The engagement between GEOR by Geomotiv and BBG, structured around the Employer of Record (EOR) model, meticulously navigates through several pivotal phases, each critical to the overarching goal of enhancing BBG’s digital infrastructure and market presence. These phases, fundamental to the project’s lifecycle, ensure that each stage is executed with precision, aligning with the strategic objectives and technical requirements of BBG. Below is an in-depth exploration of each phase:

Project phases

  1. Development 
    This phase serves as the cornerstone of the project, where the conceptual vision transitions into tangible deliverables. The development phase is characterized by the creation and customization of digital solutions, including web applications and integrations. Here, GEOR by Geomotiv’s team, leveraging their expertise in a spectrum of technologies like PHP, Ruby on Rails, HTML, CSS, JavaScript, React, Vue.js, and Liquid, embarks on crafting bespoke solutions tailored to BBG’s unique business needs. This phase emphasizes collaboration, innovative problem-solving, and technical excellence to establish a robust foundation for BBG’s digital platforms.
  2. Integration 
    In this critical phase, the focus shifts to ensuring that the developed components seamlessly interact with existing systems and third-party services. Integration is pivotal for creating a cohesive ecosystem where data flow and functionality are synchronized across different modules. For BBG, this meant integrating payment processors like PayPal and Stripe, marketing tools like MailChimp and Constant Contact, and e-commerce platforms such as Shopify. The integration phase is vital for enhancing user experience, streamlining operations, and enabling BBG to harness the full potential of their digital infrastructure.
  3. Deployment 
    Deployment marks the transition of the project from a development environment to a live, operational state. This phase involves meticulous planning and execution to ensure that the deployment is seamless, with minimal disruption to BBG’s ongoing operations. Rigorous testing, quality assurance, and data migration are integral components of this phase, ensuring that the deployed solutions are stable, secure, and fully functional. For BBG, deployment signifies the realization of their enhanced digital capabilities, ready to engage users and drive business growth.
  4. Ongoing support
    Post-deployment, the engagement shifts to a phase of continuous support and iterative improvement. This phase ensures that BBG’s digital assets remain responsive to evolving business needs and technological advancements. Ongoing support encompasses monitoring system performance, addressing any emerging issues, and implementing updates and enhancements. For BBG, this phase guarantees that their digital infrastructure remains resilient, adaptive, and aligned with their strategic objectives, thus enabling sustained growth and competitiveness in the digital realm.


Critical to the project’s success was the integration with third-party services. This included the implementation of secure payment gateways like PayPal and Stripe, enhancing the client’s e-commerce capabilities. Additionally, our team facilitated user base expansion through Constant Contact integration and fostered robust email marketing strategies via MailChimp. The synergy between Shopify and WordPress catalyzed the transformation of the client’s website into a dynamic online store.

Social media integration was pivotal, enabling BBG to manage accounts, curate content, and engage with a vast customer base. To glean insights into user behavior, Google Analytics was incorporated, alongside HubSpot integrations to streamline the client’s marketing activities.

A significant milestone was the secure data migration encompassing customer details, transaction history, and other critical data, ensuring a seamless transition.

Outcome and Future Outlook

The result is a seamlessly integrated website, characterized by intuitive navigation and user-centric design. Our continuous efforts are geared towards integrating disparate functions into a cohesive system. Geomotiv’s expertise has been instrumental in enhancing web and mobile traffic for BBG, contributing to a notable increase in conversion rates.

Our collaboration with BBG is not just ongoing but evolving, marked by a mutual commitment to surpass expectations. Our proactive approach in project delivery and milestone achievement underscores our dedication to excellence and budget adherence.

In leveraging Geomotiv as an Employer of Record (EOR), BBG has not only accessed specialized technical expertise but also streamlined operational efficiencies, underscoring a strategic partnership that promises continued growth and innovation.

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